Written by David Renwick
Using customised shipping labels for your eCommerce store saves you valuable time and money.
Setting up automatic shipping systems means that you are much less likely to make mistakes in your order fulfilment process. That means faster delivery for customers, less undelivered parcels, and more time for your team to work on more important things.
But how do you actually set up custom shipping labels for your store?
We’ll take you through what shipping labels are, the benefits of doing it automatically, and steps to customise and automate your Shopify shipping labels.
Shipping labels are the stickers that get your eCommerce products where they need to go.
Your shipping labels help couriers track and deliver parcels. That means they need to be accurate and legible. If you have a label printer you can stick these directly onto bags or packages. However, it is also totally fine to print these off on a regular printer and sellotape them to your parcels.
Printing shipping labels for parcels (and even worse writing them out by hand!) can take up a lot of valuable time. They are a critical piece of an efficient fulfilment strategy so it is worth taking the time to set it up right.
Shipping labels help customers track their orders electronically. 83% of online shoppers expect regular shipping notifications on their order! Using a shipping app that automatically creates shipping labels and order numbers makes it super simple for customers to track their order in real time without you lifting a finger.
For example, sustainable fashion brand Bhumi Organic Cotton had a brick and mortar store as well as online sales. By automating their shipping notifications, they reduced parcel location inquiries by 50%.
Your courier will charge you for making more work for them. Wrong addresses, overweight parcels and illegible notes all make it impossible for them to deliver packages. Printed shipping labels (and a shipping integration that corrects addresses for you) will save you a lot of money over time.
Even if you don’t have custom packaging yet, a custom printed shipping label makes you look more professional. A handwritten label might seem like you are saving yourself money, but in the long run, trust in the professionalism of your brand is more important.
It might not feel like it if you are just starting out, but saving a few minutes for each order fulfilment adds up!
A real life example of this is luxury plume brand The Feather.
They were sometimes getting over 100 orders a day but were still manually typing out addresses from their Shopify site. Many couriers will charge penalties for incorrect addresses which means money for you and time wasted for your customers!
Using Stashipit simplified their shipping labels and fulfilment process. This meant 80% less time on each order and less errors on simple things like addresses and labels.
You can customise shipping labels to a certain extent. However all of them will have some basic, non-negotiable information on them:
It will also usually state the shipping class (e.g. same day delivery) and a short description if you are sending internationally. If they are set up with the right software, you can also include branding if it doesn’t cover the important details.
The exact price and details for shipping labels will ultimately be decided by your carriers.
Once a customer has placed an order, it is time to create a shipping label in Shopify. If you have set it up correctly, order fulfilment will take no time at all!
If you don’t have a shipping integration like Starshipit, here are the basic steps for printing Shopify labels:
If you make a mistake when customising your labels, you can simply void your shipping label and start over. For example, if you need to change the size of your label, you have 30 days to void it and get another one.
You can use the Shopify shipping label template to create custom shipping stickers for free.
Here are Shopify’s own instructions for using their template:
This is not a bad place to start with custom printed shipping labels, however there are a couple of challenges once you start to scale.
Firstly, it takes time! Doing this for each individual order can add up when you start to get a lot of daily orders.
Next, you might not be getting the best shipping prices by using the default.
Another issue is that if someone has put their address in wrong, you could be charged penalties when it gets sent back.
Using a shipping integration means creating and printing Shopify labels means that it is simple and cost effective for both you and your customer.
Shipping labels are crucial for your order fulfilment and customer satisfaction. Instead of manually processing every single shipping label, you can use Starshipit to automatically create, customise and print your Shopify labels (or any eCommerce platform you use!). Using the Starshipit shipping integration will reduce time, errors and money spent on printing while helping you deliver a first class purchasing experience for customers.
Stop printing custom labels the hard way and start using Starshipit.